Positioned on the sting of the Pennines mountain vary in northeast England, the city of Consett is a quiet and unassuming place, about as far eliminated as you may get from the intense lights and quick tempo of London within the south of the nation.
Owing its origins to the commercial growth of the nineteenth century, Consett rapidly turned one of many world’s main steel-making cities, well-known for manufacturing metal for nuclear submarines. However the backside fell out in 1980 with the closure of the steelworks, and Consett’s unemployment price skyrocketed, practically triple the nationwide common.
It took a while for Consett to land again on its ft, thanks principally to small and medium-sized companies popping up and main retailers shifting in. However although the steelworks are lengthy gone and it has change into a commuter suburb to close by Newcastle, Consett retains a tough edge. It is nonetheless very a lot a working-class city the place individuals put in an sincere and exhausting day’s work for a day’s pay.
Canadian girls’s soccer crew coach Bev Priestman grew up in Consett, enjoying soccer on the streets with the neighbourhood boys ever since she was sufficiently old to kick a ball. Whereas Priestman is happy with her roots and the city’s blue-collar repute, she additionally acknowledged she needed to go away Consett, because it was by no means the sort of place the place she might fulfil her large goals.
However there is no denying that Priestman’s working-class upbringing supplied by her mother and father, Helen and Colin, formed her and has led her to this second, the place she is headed to the Tokyo Olympics in hopes of guiding Canada to a 3rd consecutive medal.
‘None of my gamers must be outworked’
“Consett is working class. My mother and pa work very exhausting, not coming from privilege, so what they do have they labored exhausting their entire life for it,” Priestman advised CBC Sports activities. “It is a very small city, so for me, I received out of my consolation zone and chased what I used to be captivated with, as a result of should you do not do this, you may find yourself there your entire life.
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“There’s a whole lot of values that come from the place I am from that even now I am instilling in my gamers, specifically exhausting work. None of my gamers must be outworked. Once you’re a Canadian participant, I really feel like you need to be the hardest-working crew as a result of it is inside who we’re, however that additionally stems from the place I am from,” she mentioned.
“Coming from Consett interprets into who I’m as a coach.”
Priestman additionally owes a debt of gratitude for who she is as a coach to a different former resident of Consett, present Canadian males’s crew coach John Herdman.
Priestman first met Herdman when she was the one lady on the Castleside Main College soccer crew. From there, the connection between the kindred spirits grew and blossomed over time. They labored collectively when Herdman took cost of New Zealand’s girls’s crew, and Priestman was additionally an assistant beneath Herdman when he coached Canada’s girls’s crew, successful a bronze medal collectively on the 2016 Rio Olympics.
It was Herdman who inspired Priestman to get into teaching, and, not surprisingly, she counts her former coach as certainly one of her greatest profession influences.
“I liked the sport, and I performed with boys on a regular basis rising up and was actually captivated with it. However did I actually see it as a possible profession as a participant? In all probability not,” she mentioned. “I began in main faculty after I was very younger, kicking the ball round, after which I met John, and he turned my coach on the age of 12 or 13.
“Finally I received to the purpose the place I noticed I wished to be the very best I may very well be, however I used to be solely a half-decent participant. I knew I wasn’t going to play professionally. I used to be extra of a avenue soccer participant. John was one of many individuals who despatched me down the teaching path.”
Regardless of the kinship between Priestman and Herdman, she has solid her personal path to get the place she is right now. After spending 5 years creating expertise for the Canadian girls’s program and dealing as an assistant beneath Herdman, she left Canada in the summertime of 2018 to work as former Manchester United star Phil Neville’s No. 2 with England’s girls’s crew.
Neville and Priestman guided the Lionesses to fourth place on the 2019 FIFA Ladies’s World Cup in France, however when the Canadian head teaching job turned vacant final 12 months, she threw her hat into the ring as a candidate and was employed to interchange Kenneth Heiner-Møller.
“The very best factor I did for my private improvement was go off to England. Once you work beneath one particular person (Herdman) for thus lengthy and see a technique of doing issues, that is all you already know,” she mentioned. “I knew I wished to be a senior crew coach. I wished the strain and scrutiny that got here with working with the English nationwide crew as a result of outcomes have been all the time essential. For me in my very own journey, that was very important, and had I not achieved that, I do not suppose I might be the place I’m right now.
“On the identical, I would not have gotten that chance with out the help and improvement I loved beneath John. He is achieved an enormous quantity for the ladies’s sport in Canada. Had I emerged from inside and succeeded him, it could have been rather more troublesome for me, so I believe going away for a bit bit helped me, as a result of now after I converse, the gamers and workers will not be listening to John Herdman, they’re listening to Bev Priestman,” she mentioned.
“It is good for me to have the ability to are available in with my very own concepts, my very own persona, and use my very own language and have my very own philosophy.”
The worth of exhausting work Priestman realized whereas rising up in Consett is likely one of the causes behind her considerably meteoric rise within the girls’s sport. She’s solely 35, however Priestman has already packed in a whole lot of world expertise.
After incomes a bachelor’s diploma in science and soccer from Liverpool John Moores College, she attained a UEFA “A” teaching licence and served as head of improvement for New Zealand Soccer. She additionally served as an assistant coach for the Canadian and English senior groups, in addition to coach of the Canadian girls’s youth sides, earlier than being appointed head coach of the Canadian girls’s senior crew final October.
Youngest coach at girls’s match
Priestman is by far the youngest head coach within the girls’s match in Tokyo. A few of her contemporaries have extra intensive resumés. Brazil coach Pia Sundhage, 61, received a pair of gold medals when she was in control of the crew from america and earned a silver along with her native Sweden.
However Priestman is not a training neophyte, regardless of her age.
“I do not view myself as younger within the sense that I have been concerned full time in soccer for 20 years as an expert,” she mentioned. “With that, I really feel like I’ve earned my stripes. I have been by means of very diverse experiences in England, New Zealand and now Canada. So though I am younger, I’ve put in a whole lot of exhausting work and made a whole lot of sacrifices.
“I really feel younger, however I am not overly aware of my age and the position that I am in. It is like a participant going into the Olympics: If you already know you’ve got put the work in, then you definitely really feel prepared and assured. I really feel essentially the most calm and composed on this position. Had I achieved it three years in the past, perhaps I would not really feel the identical manner.”
Do not be fooled by Priestman’s affable nature, slight body and mellifluous voice. This can be a girl who has all the time had her eye on the prize, and she or he makes no apologies for desirous to take Canada to the subsequent degree — although she inherited a aspect that received back-to-back Olympic bronze medals. At her introductory information convention as Canadian coach, quite than mood expectations, Priestman laid down a giant marker for her squad on the Tokyo Video games.
“A crew like Canada must be on that podium. I do suppose we have to change the color of the medal…. [But] to maintain shifting ahead, we’ve to purpose larger than that,” Priestman mentioned then.
Wanting again on that assertion, Priestman concedes that it got here throughout as if she’d be dissatisfied with one other third-place end. For the document, she would not be. Nonetheless …
“If we received one other bronze in [Tokyo], it might be a history-making crew that has achieved one thing that others have not achieved. However whenever you’re working with gamers who’ve been to back-to-back tournaments — the likes of Christine Sinclair — how do you retain pushing them to be higher than they have been earlier than?” she mentioned.
“For me, I felt the group wanted one other push — and to vary the color of the medal. it’s important to do issues and ask extra issues of folks that have not been requested earlier than. That is been the problem with this group, to take the shackles off, and say ‘Let’s go!’ Personally, I believe we are able to do that,” Priestman mentioned.
“It is a large ask, however I do imagine if all of the jigsaw items are proper and we preserve it easy and maximize the strengths of our gamers, on our day Canada can compete towards the very best groups on the planet. It is about dreaming large and pushing gamers to limits they have not reached earlier than.”