Fujitsu makes use of ‘Made in Japan’ label to achieve competitiveness in India’s premium laptop computer market

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Fujitsu Tuesday launched two high-end notebooks in India, with a transparent intention to tell apart its merchandise via the “Made in Japan” label and its Takumi design philosophy. The Japanese firm is bringing two notebooks to India, considered one of which weighs 878 grams and has a standard laptop computer type issue.

“There’s a season to justify the positioning of the merchandise,” Takeshi Okuma, President & CEO, Fujitsu shopper computing restricted, tells over a video name. “This can’t be made wherever else apart from Japan,” he mentioned.

Okuma says since Fujitsu’s premium notebooks are designed and engineered in Japan, the manufacturing too is being finished domestically. “Japan has essentially the most superior manufacturing know-how and that’s why we select to fabricate these two new merchandise there,” he provides.

The UH-X has a 13.3-inch FHD anti-glare IGZO panel show and likewise boasts noise-canceling microphones.

Fujitsu is coming to the Indian market by itself and has a tie-up with Amazon the place the primary two notebooks will go on sale on July 26. Lenovo has a 51 per cent controlling stake in Fujitsu’s private laptop enterprise. Again in 2017, the 2 corporations introduced that they, together with the Improvement Financial institution of Japan, are making a three way partnership generally known as Fujitsu Shopper Computing Ltd. Notebooks launched by the brand new entity carry the Fujitsu model identify.

Initially, Fujitsu will promote two premium notebooks in India however step by step it plans to extend the portfolio relying on the demand for the UH-X convertible 2-in-1 and UH-X skinny and light-weight, that are priced at Rs 86,990 and Rs 80,990, respectively. Each laptops are powered by Intel’s newest eleventh processor. Fujitsu has partnered with Flex for after-sales companies in India.

“We’re prioritising high quality and Takumi craftsmanship over simply the fee,” Okuma replied when requested whether or not the “Made in Japan” labeling remains to be a marker of high quality for customers in 2021.

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