Instagram is testing a brand new ‘Collab’ characteristic on the platform that may let customers collaborate with one another whereas sharing new Feed Posts and Reels. With Instagram Collab, customers can invite different folks/accounts to “present up as a collaborator” on new Posts and Reels.
If the opposite consumer accepts the invitation, each the accounts concerned will seem on the Submit or Reel and the identical can even be shared to followers of each the accounts. The characteristic makes it simpler for influencers and content material creators to share Posts and Reels that they make in collaboration with others.
With the brand new characteristic, when two customers collaborate on a brand new Submit or Reel, considered one of them will submit it on their feed/account whereas the opposite will get to share the Submit/Reel. Instagram additionally mentions that the characteristic will permit each events to see the shared suggestions on the submit.
The brand new Collab characteristic is presently being examined in simply two nations, Indian being considered one of them. The characteristic can even initially be accessible to a small share of customers in the course of the testing interval, so in case you don’t see it instantly accessible in your account, you’ll have to look ahead to the full-scale rollout of the characteristic.
How does Instagram’s ‘Collab’ characteristic work?
The working of the brand new characteristic is somewhat easy. Customers merely comply with the identical steps that they’ve all the time adopted to share a brand new Submit or Reel. Within the closing share display screen, nevertheless, customers can select the “Tag Folks” choice and invite a collaborator to the submit by selecting the ‘Invite Collaborator’ choice.
Customers can now seek for an account and add it as a collaborator. Observe that the opposite account can even should be eligible for the ‘Collab’ characteristic and might want to settle for your invite. As soon as the opposite account has accepted the collaboration invite, will probably be added to the tag display screen and likewise famous within the submit’s header.