{"id":104968,"date":"2022-01-24T12:18:58","date_gmt":"2022-01-24T12:18:58","guid":{"rendered":"https:\/\/www.canadianpathram.com\/love-scarborough-campaign-seeks-to-close-health-care-funding-gap-by-raising-100m\/"},"modified":"2022-01-24T12:21:46","modified_gmt":"2022-01-24T12:21:46","slug":"love-scarborough-marketing-campaign-seeks-to-shut-health-care-funding-hole-by-elevating-100m","status":"publish","type":"post","link":"https:\/\/www.canadianpathram.com\/love-scarborough-marketing-campaign-seeks-to-shut-health-care-funding-hole-by-elevating-100m\/","title":{"rendered":"‘Love, Scarborough’ marketing campaign seeks to shut health-care funding hole by elevating $100M"},"content":{"rendered":"


\n<\/p>\n

\n

\n\tScarborough is asking Toronto to share the love in relation to hospital donations.<\/p>\n

\n\tIn a new marketing campaign that launched this month<\/span>, the Scarborough Well being Community (SHN) Basis says their amenities obtain lower than one per cent of hospital donations in Toronto\u2014despite the fact that it represents about 25 per cent of town\u2019s inhabitants.<\/p>\n

\n\t\u201cThe hospitals in Scarborough have been chronically underfunded for many years now. And we see that within the growing old infrastructure, and simply within the lack of areas to broaden,\u201d Dr. Collette Rutherford, Company Chief and Medical Director of Obstetrics and Gynecology at SHN, advised CP24 Friday morning.<\/p>\n

\n\t\u201cThese donations are completely vital by way of upgrades, expansions, new programming, and so we’re reaching out to Toronto, as a as a bigger group, to assist us and to help us in elevating this $100 million to higher serve and proceed to offer glorious care to the folks of Scarborough.\u201d<\/p>\n

\n\tThe marketing campaign, named \u201cLove, Scarborough,\u201d asks \u201cwhen will all of us be handled equally,\u201d declaring that the majority various neighborhoods are probably the most ignored in relation to healthcare.<\/p>\n<\/p>\n

\n\tRutherford says that greater than half of the a million individuals who stay within the space are newcomers to Canada and about 75 per cent of the inhabitants are seen minorities. And but, these newcomers are being handled within the oldest hospitals.<\/p>\n

\n\tAfter reviewing monetary information revealed to the Canadian Income Company, the SHN discovered that hospital foundations within the Metropolis of Toronto acquired donations of about $1 billion. Officers mentioned the SHN basis\u2019s share, nonetheless, was lower than one per cent of that.<\/p>\n

\n\tThe mass media advertising marketing campaign \u201cLove, Scarborough\u201d hopes to alter that. In 26 letters\u2014one for each letter of the alphabet\u2014group leaders, sufferers, medical doctors, workers and volunteers discuss what the SHN means to them and why they select to name Scarborough dwelling.<\/p>\n

\n\tThe marketing campaign has been broadly supported by numerous companions, together with Bell Media, and politicians like Toronto Mayor John Tory, who final week raised the SHN Basis\u2019s flag and declared \u201cLove, Scarborough Day.\u201d<\/p>\n<\/p><\/div>\n

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Scarborough is asking Toronto to share the love in relation to hospital donations. In a new marketing campaign that launched this month, the Scarborough Well being Community (SHN) Basis says their amenities obtain lower than one per cent of hospital donations in Toronto\u2014despite the fact that it represents about 25 per cent of town\u2019s inhabitants. 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