Situated on the sting of the Pennines mountain vary in northeast England, the city of Consett is a quiet and unassuming place, about as far eliminated as you may get from the intense lights and quick tempo of London within the south of the nation.
Owing its origins to the commercial increase of the nineteenth century, Consett shortly turned one of many world’s main steel-making cities, well-known for manufacturing metal for nuclear submarines. However the backside fell out in 1980 with the closure of the steelworks, and Consett’s unemployment price skyrocketed, almost triple the nationwide common.
It took a while for Consett to land again on its ft, thanks largely to small and medium-sized companies popping up, and main retailers shifting in. However though the steelworks are lengthy gone and it has turn into a commuter suburb to close by Newcastle, Consett retains a tough edge. It is nonetheless very a lot a working-class city the place folks put in an trustworthy and arduous day’s work for a day’s pay.
Canadian ladies’s group coach Bev Priestman grew up in Consett, enjoying soccer on the streets with the neighbourhood boys ever since she was sufficiently old to kick a ball. Whereas Priestman is happy with her roots and the city’s blue-collar popularity, she additionally acknowledged she needed to depart Consett, because it was by no means the sort of place the place she might fulfill her large goals.
However there isn’t any denying that Priestman’s working-class upbringing offered by her dad and mom Helen and Colin formed her and has led her to this second, the place she is headed to the Tokyo Olympics in hopes of guiding Canada to a 3rd consecutive medal.
‘None of my gamers needs to be outworked’
“Consett is working class. My mother and pop work very arduous, not coming from privilege, so what they do have they labored arduous their entire life for it,’ Priestman informed CBC Sports activities. “It is a very small city, so for me, I acquired out of my consolation zone and chased what I used to be obsessed with, as a result of in the event you do not try this, you possibly can find yourself there your entire life.
Discover stay streams, must-watch video highlights, breaking information and extra in a single excellent Olympic Video games bundle. Following Crew Canada has by no means been simpler or extra thrilling.
“There’s loads of values that come from the place I am from that even now I am instilling in my gamers, particularly arduous work. None of my gamers needs to be outworked. Whenever you’re a Canadian participant, I really feel like you have to be the hardest-working group as a result of it is inside who we’re, however that additionally stems from the place I am from.
“Coming from Consett interprets into who I’m as a coach.”
Priestman additionally owes an excessive amount of gratitude for who she is as a coach to a different former resident of Consett, present Canadian males’s group coach John Herdman.
Priestman first met Herdman when she was the one woman on the Castleside Main Faculty soccer group. From there the connection between the kindred spirits grew and blossomed over time. They labored collectively when Herdman took cost of New Zealand’s ladies’s group, and Priestman was additionally an assistant beneath Herdman when he coached Canada’s ladies’s group, successful a bronze medal collectively on the 2016 Rio Olympics. It was Herdman who inspired Priestman to get into teaching, and never surprisingly, she counts her former coach as certainly one of her greatest profession influences.
“I cherished the sport, and I performed with boys on a regular basis rising up and was actually obsessed with it. However did I actually see it as a possible profession as a participant? Most likely not,” she mentioned. “I began in main faculty after I was very younger, kicking the ball round, after which I met John, and he turned my coach on the age of 12 or 13.
“Finally I acquired to the purpose the place I spotted I needed to be the most effective I may very well be however I used to be solely a half-decent participant. I knew I wasn’t going to play professionally. I used to be extra of a avenue soccer participant. John was one of many individuals who despatched me down the teaching path.”
Regardless of the kinship between her and Herdman, Priestman has cast her personal path to get the place she is at this time. After spending 5 years creating expertise for the Canadian ladies’s program and dealing as an assistant beneath Herdman, she left Canada in the summertime of 2018 to work as former Manchester United star Phil Neville’s No. 2 with England’s ladies’s group. Neville and Priestman guided the Lionesses to fourth place on the 2019 FIFA Girls’s World Cup in France, however when the Canadian head teaching job turned vacant final yr, she threw her hat into the ring as a candidate and was employed to exchange Kenneth Heiner-Møller.
“One of the best factor I did for my private improvement was go off to England. Whenever you work beneath one particular person (Herdman) for thus lengthy and see a method of doing issues, that is all you understand,” she mentioned. “I knew I needed to be a senior group coach, I needed the strain and scrutiny that got here with working with the English nationwide group as a result of outcomes have been all the time crucial. For me in my very own journey, that was very important, and had I not completed that, I do not suppose I might be the place I’m at this time.
“On the similar , I would not have gotten that chance with out the help and improvement I loved beneath John. He is completed a large quantity for the ladies’s recreation in Canada. Had I emerged from inside and succeeded him, it could have been far more troublesome for me, so I feel going away for a bit of bit helped me, as a result of now after I communicate the gamers and employees aren’t listening to John Herdman, they’re listening to Bev Priestman.
WATCH | Bev Priestman on powerful choices setting Tokyo roster:
“It is good for me to have the ability to are available in with my very own concepts, my very own character, and use my very own language and have my very own philosophy.”
The worth of arduous work Priestman discovered whereas rising up in Consett is likely one of the causes behind her considerably meteoric rise within the ladies’s recreation. She’s solely 35, however Priestman has already packed in loads of world expertise. After incomes a Bachelor’s diploma in Science and Soccer from Liverpool John Moores College, she attained a UEFA “A” teaching license, acted as head of improvement for New Zealand Soccer,. She additionally served as an assistant coach for the Canadian and English senior groups, in addition to coach of the Canadian ladies’s youth sides, earlier than being appointed head coach of the Canadian ladies’s senior group final October.
Youngest coach at ladies’s event
Priestman is by far the youngest head coach within the ladies’s event in Tokyo. A few of her contemporaries have extra in depth resumes. Brazil coach Pia Sundhage, 61, gained a pair of gold medals when she was in command of the USA, and earned a silver together with her native Sweden.
However Priestman is not a training neophyte, regardless of her age.
“I do not view myself as younger within the sense that I have been concerned full-time in soccer for 20 years as knowledgeable,” she mentioned. “With that, I really feel like I’ve earned my stripes. I have been by way of very assorted experiences in England, New Zealand, and now Canada. So though I am younger, I’ve put in loads of arduous work and made loads of sacrifices.
“I really feel younger however I am not overly acutely aware of my age and the position that I am in. It is like a participant going into the Olympics, if you understand you’ve got put the work in, then you definitely really feel prepared and assured. I really feel essentially the most calm and composed on this position. Had I completed it three years in the past, perhaps I would not really feel the identical manner.”
WATCH | Bev Priestman eyes the rostrum in Tokyo:
Do not be fooled by her affable nature, slight body and mellifluous voice. This can be a lady who has all the time had her eye on the prize, and Priestman makes no apologies for eager to take Canada to the subsequent stage, though she inherited a aspect that gained back-to-back Olympic bronze medals. At her introductory press convention as Canadian coach, slightly than mood expectations, Priestman laid down a giant marker for her squad on the Tokyo Video games.
“A group like Canada needs to be on that podium. I do suppose we have to change the color of the medal … [But] to maintain shifting ahead, we have now to goal greater than that,” Priestman mentioned then.
Wanting again on that assertion, Priestman concedes that it got here throughout like she’d be upset with one other third-place end. For the document, she would not be. Nonetheless …
“If we acquired one other bronze in (Tokyo), it might be a history-making group that has completed one thing that others have not completed. However whenever you’re working with gamers who’ve been to back-to-back tournaments — the likes of Christine Sinclair — how do you retain pushing them to be higher than they have been earlier than?” she mentioned.
WATCH | Christine Sinclair’s epic efficiency at 2012 Olympics:
“For me, I felt the group wanted one other push, and to alter the color of the medal it’s important to do issues and ask extra issues of those that have not been requested earlier than. That is been the problem with this group, to take the shackles off, and say ‘Let’s go!’ Personally, I feel we are able to do that.
“It is a large ask, however I do imagine if all of the jigsaw items are proper and we preserve it easy and maximize the strengths of our gamers, on our day Canada can compete towards the most effective groups on this planet. It is about dreaming large and pushing gamers to limits they have not reached earlier than.”