As a part of a brand new world marketing campaign known as “It Takes a Group”, Canada is highlighting the various optimistic ways in which migrants can influence native communities.
The initiative, which is supported by the Canadian authorities and varied different nationwide and native governments, companies, youth networks and civil society actors, focuses on migrants and different group members who contribute to constructing stronger societies, particularly in the course of the present pandemic.
Launched on March 29, It Takes A Group brings collectively a variety of voices from many sectors and is described as a worldwide motion that calls on folks from all walks of life, together with migrants and refugees, to submit genuine and optimistic tales of how they work to strengthen their communities.
The objective of the marketing campaign is to counter misinformation and anti-immigrant sentiment, fight the rise of discrimination, hate speech and xenophobia around the globe by celebrating how everybody, regardless of the place they have been born, can contribute to the betterment of their group.
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Worldwide consciousness marketing campaign on the optimistic influence of migration
Latest instances “have seen inaccurate and dangerous narratives about migrants rise worldwide, a problem that has grow to be much more pressing within the face of the COVID-19 pandemic,” the marketing campaign web site says.
“Now greater than ever, it can be crucial for us to return collectively to make sure that everybody receives the help and safety they want for communities to construct again higher from COVID-19.”
Over the following 12 months, the marketing campaign will unfold tales about how migration can enrich lives. Folks all over the place are invited to hitch the motion by sharing their private tales on social media utilizing the hashtag #ItTakesaCommunity, and by taking optimistic steps towards inclusion and variety.
Anybody occupied with enjoying a bigger function within the mission also can entry a digital toolkit with templates, customizable content material, and pattern messages to boost consciousness in regards to the optimistic results of migration on their group. The toolkit is accessible in English and French for now however can be made out there in a number of languages on the marketing campaign web site.
“You will need to acknowledge the various ways in which migrants and refugees are giving again and contributing positively to their communities, each within the context of the COVID-19 pandemic and past,” mentioned Marco Mendicino, Minister of Immigration, Refugees and Citizenship Canada within the press launch.
“By sharing their tales and talking up about how our international locations, cities and organizations are stronger after we come collectively, we are able to all play a task on this marketing campaign to push again in opposition to discrimination and create extra welcoming and inclusive communities for all.”
Canada selects immigrants on the premise of financial contribution and humanitarian wants, in addition to for household reunification.
Canada units targets for the variety of immigrants it receives in every immigration class. These targets are set in session with most of the people, varied group and enterprise organizations, provinces and territories, and settlement help teams.
The goal for 2021 is to confess 401,000 immigrants. Of those, roughly 60 per cent will come to Canada as financial immigrants, serving to to help Canada’s financial restoration from the COVID-19 pandemic.
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